Where, when and what to post on social media

Where, when and what to post on social media

Do you get confused when posting on social media. Are you unsure where, when and what to post. Follow these simple tips to make it all a lot easier.

Where to post

Before blindly following the crowd and using the same social media channels as everyone else, stop and think.  Which channels are going to work best for YOUR business?

Who is your ideal client and where do they hang out?

Firstly, you need to be clear on who is your ideal client.  You need to know who they are, what their interests are and where they go online to ask questions and find answers to their problems.  When you know this, you will have a better understanding of where they hang out online.

Facebook is still currently the biggest social media platform but that doesn’t mean it is the best for your business.  If you have a B2B business you could be better placed using LinkedIn. 

If your business is highly visual Pinterest or Instagram could be the place to hang out.

Instagram has rapidly gained popularity particularly with a younger audience, but still has to catch on with the older generation.  Therefore, if you are looking to gain elderly clients for arthritic massage sessions, Instagram may not be the best place to spend your time.

One or two channels can be better than the whole caboodle

To avoid overwhelm, don’t go trying to post on every social media channel going.  It will simply become too time consuming and confusing.  Choose two channels and become really good at these rather than spreading yourself too thinly.

When to post

When planning when to post take into consideration what time zone your ideal client is in and when are they most likely to be active online.  If your target audience is young mums, they are unlikely to be online when it’s the early morning school run or pick up.  You may be better posting when they have put the kids to be and are settling down in the evening. 

What to post

You want to create a mix of posts both in type and content, but to attract your ideal client you need to posting what they want to hear about.

Get social yourself.  Join groups where your ideal client hangs out.  What questions are they asking?  What are the hot topics?  What frustrations are they talking about?  Use this information to create posts that help solve their problems or give tips to help them towards gaining solutions for their problems.

Listen to the words and phrases that your ideal clients are using.  Replicate these words in your posts.  If you hear people complaining and asking for tips on how to get their child to sleep through nightmares, start your post off with ‘top tip to help your child sleep through a nightmare’.  Keep it simple and don’t get so creative with your words that you lose your target audience.

Look at the interaction within these groups and also watch your competitors.  What type of posts get the most response?  Is it quotes, pictures, questions or top tips?  Replicate these types of posts on your own chosen channel.

P.S. Would you like help planning your social media to help increase your reach to gain more clients and make more money? Join my member’s club for a step-by-step guide. You’ll love it and start to get the results you want. Find out more here.

How to increase your reach on Facebook

How to increase your reach on Facebook

Why are your Facebook likes getting less and less

Have you noticed your reach on Facebook is getting less and less?

You are coming up with what you think are fabulously creative posts and yet still there the comments and likes are so intermittent as to be non-existent?

Well, here is the reason why.

Firstly, one of the simplest reasons may be the huge increase in the number of people using the platform.  This means that you are now trying to gain attention from a far larger pot than you were a couple of years ago.  More and pages are being created on a daily basis so you really need to make sure that you know who your ideal client is and post things that are going to captivate your audience.

But the other reason that has cropped up relatively recently is that Facebook surveyed hundreds of thousands of people and the overwhelming response was that they didn’t want to see so much promotional content.  They wanted to see interesting posts.

Facebook is rewarding quality, not quantity

Therefore, Facebook decided to reward those that created quality content that their audience really wanted to hear about rather than the constant promotions and gimmicks that are so frequently posted.

Facebook is less and less likely to show overly promotional posts that use calls to action and push for sales, to enter competitions etc.

Facebook will seek out those posts that gain interactions such as likes, shares and comments which show they are quality, relevant posts and they will help these posts to reach a wider audience.

Overall, the Facebook algorithm is rewarding those pages who post less and focus on quality rather than those which post numerous times each day that is not of much interest to the audience.

Too many people trying to widen their reach when it drops by posting more often (up to 10 times per day), but this is simply going to work against you.

To increase your reach, you need to make sure you write your posts for what your target audience wants to hear and read.  Stop trying to sell so much and concentrate more on giving value and starting to build trust and relationships.

You can still promote your business of course but use your language carefully.

Rather than saying ‘click the link to buy’ try something along the lines of ‘there is something amazing awaiting you on the other side – go check it out’.  Do you see the difference?

A few other tips include:

Schedule posts from Facebook rather than a third party software

Some people believe that third party apps, such as scheduling posts from HootSuite, Buffer or similar, will affect reach.

I have tried to get conclusive answers to this but there is so much conflicting information out there.  If your reach is significantly dropping and you use third party apps, it may be worth trialing using Facebook’s own scheduler for a while and seeing if it makes any difference.  (Do let me know the results in the comments box).

Upload videos directly to Facebook, not via YouTube links

There is numerous research that Facebook favour videos that are uploaded directly to its site rather than via links from YouTube.  According to a study by Loren Baker of Search Engine Journal, they discovered that on average, native videos reach 2.04 times more people, receive 2.38 times more likes, 2.67 times more shares, and 7.43 times more comments.

Quite simply, Facebook does not like anything that drives traffic away from its site to an external source.  Therefore, any post taking the audience away will simply get less reach.

Don’t overuse links to your website.

Leading on from the point above, Facebook wants to keep people on its site, not to take people away to other platforms.  I have seen a few people using a new trick to try and get over this were rather than putting the external link in their main post, they create the post and tell people to look in the comments below for where to go for further information.  They then simply put the link as a comment below.

Aim to gain interaction.

Facebook will increase reach to those posts that get likes, comments and even the amount of time someone spends viewing the post.

So how you can encourage this?

People like to feel good, laugh, know the latest gossip and news and be shocked!  Think how you can use this in your posts.  Use motivational posts, let them in on something funny that has happened in your day, give them the latest hot off the press news.  These can be the type of posts that will gain likes, comments, and shares.  Ask simple but fun questions!

Now for a disclaimer.  At the time of writing, I believe my research and findings to be correct.  But good old Facebook can change its rules and algorithms at any moment so test what works for you best and keep an eye what others are doing that are getting the interaction you so desperately want.

Happy posting.

P.S.  Want a little help getting a post like?  Pop the link in the comments below and I will pop over and take a look and if it’s a good one, may just leave you a like and a comment

P.P.S. Do you get stuck when trying to come up with fresh content to post on social media? Does your mind draw a blank and you get confused as to what to post next? Subscribe now to get immediate access to my simple planner and easily create a whole month’s worth of posts to attract more attention to your business.

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Do You Really Want To Take Your Business To The Next Level

Do You Really Want To Take Your Business To The Next Level

With being successful comes new responsibilities.  And with this comes the panic of how we will cope, how will we fit everything in? etc.  If we are truly going to be successful we are going to have to step outside our comfort zone and step up to the plate.

Maybe this has happened to you.  You are in a comfortable place right now where everything is manageable.  You can choose exactly what you want to do each day and it’s all a bit cosy.  And the thought of taking your business to the next level scares you.

If this sounds like you, it’s time to decide if you really want to take your business to the next level.

But how?

You need to go back to the beginning and decide what you really want in life.  What is your end dream?  Is it with a bigger business, having someone help with the organisation and admin and with a bigger income?  Or is it staying at a comfortable level working alone a few hours each week.

How do both of the scenarios make you feel?

If you want the big bucks but it makes you scared, you are going to have to learn how to step out of your comfort zone. The first thing is to plan.  How are you going to scale up and cope with more clients?  What hours are you going to work?  What help will you need?

By having a plan you start to take control.  The fear of success usually comes from a feeling of being out of control and your business running away from you.

You may also be feeling aware that as your business grows,  you become more visible and people expect more from you.  Your responsibilities grow.  This is why it’s important to plan your business growth and to take it slowly so you don’t suddenly have a shock to the system which you can’t cope with.

Think of famous people who have suddenly become overnight successes who simply weren’t ready for it.  They didn’t last long as they weren’t prepared.  They weren’t ready for the increased public scrutiny, the lack of privacy and lifestyle change.

Think about what you fear if you really hit those heights of success.  How are they going to impact your life and then think about how you can cope with these?  What plans can you put in place along the way to deal with these changes?  Would you take on an assistant to help you with planning retreats and organising your diary?  Would you collaborate with someone else in your field to take some of the pressure of yourself?  Would you hire a childminder to help with the children.

Take time to think all these areas through so, as I’ve said previously, you are prepared and have a plan in place to deal with each thing as it comes along.

Also, make sure you surround yourself with positive people and those who have already gone through what you are facing.  Use them as a sounding board and to get advice.  Keep in mind the incredible talent you have and how you are helping so many more people by growing your business and use this to get excited.

The fear of success is all part of the journey.  Embrace it, learn from it and enjoy it.

Take a look at the process of transition chart below.  I bet you can immediately identify which stage you are at.  Know that this is a natural part of the process, be prepared for the next stages but keep your eye on the end destination.

You are amazing lovely lady.  Keep going.

What to do when the money runs out?

What to do when the money runs out?

Everyone tells you to visualise and focus on what you want to achieve and it will come but try as you may, when the chips are down and you don’t know how you are going to pay the mortgage this month, staying positive and seeing a wealthy future is nigh on impossible.

You try to focus but every thought is consumed by the blinding panic of knowing the money has run out. Your chest feels like it is being crushed and you struggle to control the rising panic.

But it will be ok. Just read another self-help book and manifest the money.

Here’s the flaw in the plan.

Manifestation gurus tell you what to do but then also include their disclaimer that things don’t happen overnight. But you need the money now!! You don’t have time to let the manifestation work its magic. Time has run out.

What can you do to stem the rising panic that is threatening to engulf you and suck you in into its dark depths forever, never to return?

Get some perspective.

This will not kill you. There are others who have gone before you and will follow. They have survived and will continue to do so.

Take control.

Sit down and look at your exact financial situation. Do a cash flow spreadsheet. You now know exactly where you are and can now plan to bridge the gap of where you need to be.

Cut costs.

Look at your cash flow and cut out the luxuries. Don’t despair. This is a short term solution until you are back on track. Cancel sky tv. Change your mobile contract to the cheapest available. Cancel subscriptions. You can survive without all these things. Just take a look at those in third world countries. Life doesn’t end when you don’t have 100 tv channels to choose from. And you may just find your life feels freer without them.

Increase income.

Can you take a part time job. Sod losing face. This is about survival! What can you sell? All those clothes you have sat at the back of the wardrobe .. sell them on eBay. Do you have a spare room? List it on Air B&B. 

Talk to someone.

One of the worst things is trying to remain looking super successful to the outside world and bottling everything up inside. This is like a pressure cooker. You will explode. Find someone to confide in. Someone you can be honest with and have a breakdown in front of. Sometimes jut having a bloody good cry and letting it all out can work wonders. It lets off all that steam and allows you to see clearly again

 

Whatever you do, don’t just bury your head in the sand.  Take control and get the help you need.

 

 

Is it time to call it a day in your business

Is it time to call it a day in your business

Starting your own home business can be exciting, exhilarating and full of hope.  But what happens if the enthusiasm starts to wane when the money does not come rolling in as expected?

All too often, women who start their own home business find them under stress from not knowing when the money is going to start coming in and finding they are having to scrabble around to find funds to pay the household bills.  On top of this comes the added pressure from spouses or partners who may start to ask when you are going to get a proper job and start to contribute to the household expenses.

The initial passion and enthusiasm have been lost and you spend many sleepless nights worrying about the future.

Sound familiar?  If this is happening to you, then I truly am sorry.  I wish I could tell you to hang on in there and not give up but at some point, you will ultimately have to find a way to earn some immediate cash if customers are just not coming forward as expected.

I see this all too often and the pressure starts to build causing excess strain both on your mindset for the future running of your business and also on that of your personal relationships.

Is it time to call it a day, or is there an alternative?

Firstly, a bit of soul searching may be required.  Do you remember why you started your own business?  Do you still have the underlying passion for it and believe in it long-term, or has it become an all too heavy burden that you are seriously regretting having started?

If you think you can regain the passion and truly believe (and have done the research to prove it) that long term the business can be a success, maybe it is just time to have a rethink.  Is there any way of generating immediate income by offering a complementary product or service alongside your existing business?  Do you need to adapt your offering in some way?

Offer complementary services

Perhaps if you offer one to one services you could adapt these to group sessions whereby it becomes more affordable to your clients but you still earn an income.  A make-up artist or beautician could offer classes in how to apply makeup or look after their skin.  A photographer could offer a group session on how to use a smartphone camera to best effect.  If you sell handmade soft furnishings, how about running a basic sewing class?

Find other ways to generate income

Do you have things that you could sell on eBay or do you know of someone who is looking for a cleaner or ironing service?  Is there a local business that is looking for some ad hoc help whilst they have staff on holiday or off sick?  These are things that can easily be run alongside a home business and can create some much-needed income in the short term.

Take part-time work

Or if necessary, could you continue to run the business on a part-time basis whilst taking part-time employed work?

There is nothing wrong about taking on other work whilst you continue to build your business in the background.  It will take longer than you may have hoped but the extra income will help take the pressure off and may just give you renewed vigour to keep going.

One thing that I hear when I present this option to women I work with is that they will lose face and be seen to be failing at their business.  They worry so much as to what others will think of them.  But there is a saying:

“If you’re worried about what people will think, you’ll be surprised at how little they care”

It is far better to face up to the reality that things are not working as you expected and take action than to try and save face and end up losing both your business and possibly your relationship.

If you feel you are between a rock and a hard place at the moment and are struggling to know if it is time to give or not, take 24 hours out.  Go talk to a friend you trust and throw some ideas around.  Think long and hard about whether you want to, and should, continue with your business, or whether there is a workaround in the short term.

And if the decision is made to close your business, just remember, you haven’t failed.  You have just learnt a valuable lesson for the future in what not to do.

 

Is a women’s only business club sexist?

Is a women’s only business club sexist?

I was at a networking meeting and another business woman asked me about my monthly support group.  She asked me if it was for women only and when I said ‘yes’, a chap jumped in and loudly announced that he totally disagreed with my group as it was sexist.

Unfortunately, I didn’t get much chance to get a word in edgeways to discuss this comment as he proceeded to do the usual “I’ve got a kilt so I’ll come and wear that” and continued to talk about himself with no interest in finding out why my group is set up the way it is.

But how many others feel that women’s business clubs are sexist?  How many others do not understand the importance of having gender-based clubs?

For anyone interested, here is why I restrict my business support groups to women only.

Women in business have different needs to men.  It’s a fact.  Women struggle with issues that generally affect them more than men.  These include:

Hormones

Having go carry on going with hormones playing havoc with emotions including self-confidence, depression, weight fluctuations etc

Pregnancy

Running a business and being pregnant has its own set of challenges. How long can you continue to work, how long until you return to work, how to cope with morning sickness, how will your business run effectively whilst you are not able to be on hand 100%.

Menopause

At the other end from pregnancy is menopause.  Some women sail through this but many struggle to the point they feel they can no longer continue.  It’s a subject far too detailed to go in to here but anyone who has not experienced the trauma first hand, cannot possibly fully understand.

Appearance

Yes, you could argue the case on this one, but in general, for a woman to go out the door for business takes a lot more thought and planning than for a man.  Think:

  • Tights that don’t snag
  • Makeup that will last the day and won’t run
  • Heels that are comfortable to wear all day
  • Consideration as to how any dress wear will be viewed and if it gives out the wrong message– too low cut, too short, too tight.

Personal safety

Whether walking to meetings alone on a dark night or meeting male clients alone, extra thought can be needed.  Think Suzy Lamplugh.  No, it doesn’t happen often, but the statistics are far higher for women being attacked than men.

Being taken seriously.

Yes, unfortunately, even today, a woman introducing herself in a male dominated environment can be subject to prejudice and outdated presumptions.

Balancing business and family

Yes, I admit a generalisation here as I personally know a few men facing this challenge, but the norm still tends to be the woman is responsible for sorting childcare, support for elderly or ill parents.  This leaves them torn and stressed when having to choose between working late or another weekend yet again or taking care of their family.

 

With all the above aside, women tend in the main to deal with business in a different way to men. 

Their selling style is different, they usually prefer a softer approach to selling than a more direct one used by men.

They tend to be more afraid of failing and suffer a lack of confidence.  Much of this can stem with others looking at them with scepticism from the start whether they are starting a home-based business which can be viewed as ‘just another hobby’ or entering a male dominated industry.

 

I could go on and on but hopefully by now you get my drift.

 

Buy why a women’s only business club?

I run a women’s only club so that other women can come and discuss any issues in confidence and safety with other women who understand what they are going through. They want an environment where they can be open and honest and let the barriers down.  They don’t want to go to a meeting where they feel they are once again having to prove themselves and keep up the brave face.

They don’t have to be afraid of ridicule or being seen as weak by male attendees.  They also want to come with no hidden agenda, not having a man tell them ‘I noticed a young and attractive lady on her own so had to take the opportunity to come over’.  Yes, this still does happen!!  And was actually said at the networking meeting I was at!!

 

My meetings are not sexist.  They are providing a need.  Women’s only clubs can have more of a supportive, collaborative feel than many mixed groups where the competitive nature can be more apparent. 

As mentioned in the article No boys allowed, having a women-only environment opens a comfortable space to start intimate, important conversations that might not otherwise happen.  Personal subjects can be discussed that may otherwise be left unsaid if a man were in the room.

 

I’m sure this post will spark controversy, so if you have an opinion one way or the other, feel free to leave a comment below.

Who lies behind the mask (and do you care?)

Who lies behind the mask (and do you care?)

Should business coaches be qualified?

What do you think?

It never ceases to amaze me that every day new business ‘coaches’ pop up all over social media.  Where do they come from?  What experience do they have and more importantly, what results do they get?

Over the years I have had a few coaches come to me as a private client to find out how to grow their business.  I always ask my clients how they came to do what they are doing now.  All too often when I ask coaches what led them to their career choice it’s a case of they didn’t know what to do with their life, they had a chat with a friend down the pub who was in the same predicament, came up with an idea for them and was told “you’re really good at this. You should be a coach”.

Hmm!  Is that really enough?  In my book, far from it.

I spent years in the industry learning from the best.  I spend years in my professional career as a business consultant.  I spent 12 months undertaking my qualifications which included being escorted by an assessor to a number of my appointments with clients.  The assessor then followed up with these clients to ascertain what credible impact I had on their businesses.  (I’m proud to say that my assessor told me it was the first time he had learnt a lot from one of his students).

Many of these new ‘coaches’ I have discovered over the years have tried unsuccessfully to start and grow a business but find that they can make it up as they go along by setting up as a coach.  After all, it’s simple, isn’t it?

  • Set up and call yourself a coach. 
  • Do some clever marketing (fake it until you make it!)
  • Get some clients. 
  • Let them ask you questions. 
  • Go google the answer or search in forums. 
  • Copy the answer
  • Send to your clients and hey ho!  They will think you are marvellous!!

Little do people know who is really behind the mask.

But hang on!  What about the real-life experiences here?  What about when the answer you gave has been tried before but failed as there are so many variables with each and every client.  Experience over the years gives the knowledge to spot when one solution will work for one particular client and when that same solution could spell disaster for another.

Experience allows a coach to pick up on the unspoken signals that something other than what is being said is causing problems that are preventing the business from working.

In my opinion, there are now more ‘business coaches’ setting up each week than I’ve had hot dinners.  Anyone and everyone seem to think they can be a coach these days and set up whilst giving quite frankly dangerous advice at times.  I firmly believe a licencing structure should be put in place for anyone wishing to promote themselves as suitable to be a business coach, consultant or advisor.  I’m currently discussing this very subject with powers far higher than me about how to legislate business coaches.

But does it matter to you?

I would love to hear your thoughts. Let me know below.

Why You Need To Be Prepared For Different Situations

Why You Need To Be Prepared For Different Situations

Are you able to explain your business to different people in different circumstances? Or do you have a ‘one size fits all’ spiel that you use time and time again?

If the latter, read on …….

You may have seen in my Absolutely Fabulous Facebook group that recently I asked for a short title of what you do such as business consultant, artist, interior designer, accountant etc.  This was to create a directory of services of members within the group.

What I got back from many was a long-winded explanation of what they did.  These people missed out because I ignored them.  They told me what they wanted me to hear not what I was interested in and had asked for.

Be prepared what to say

Some explanations of what they did I simply didn’t understand!  It was so gobbledegook I had no idea and even when I asked a couple, they still couldn’t explain it to me!

Some people told me to go look at their website.  Why should I?  I’m not going to waste my time trying to work it out for myself if they can’t tell me themselves.

Only the next day, another group I am in also asked people to describe what they did in a single sentence.

Here are a few answers:

“Inspiration”

“I show you how to alchemize your pain into a superpower”

“I provide a soft holding space where you can release anything that holds you back so you can be free”

Now, maybe it’s me but I have absolutely no idea what these people do!  Inspiration??? What the heck does that mean?

Then there were clear and concise answers:

“Helping adults and children conquer anxiety and depression”

“I help women get clients with social media marketing”

“I am a divorce coach that supports woman emotionally whether to leave or stay in a marriage.”

“I take the humble bead and bit of wire and create something to help a person sparkle and feel great”

Yay!  I instantly got these and understood what these people did.  And I especially loved the last one.  It completely stood out from the crowd for me.

Have a think how you explain your business.  There are times when you can be super creative and imaginative and there are other times when you need to short, concise and to the point.  You need to be prepared for both.

Whatever you do, stop expecting others to do the groundwork to decipher what you do.  You need to be ready to grasp every opportunity and respond in the right manner.  There will be plenty of other people doing what you do who will oblige and you will lose business to them.  Harsh but true!

 

 

How To Have A Successful Business

How To Have A Successful Business

10 TOP TIPS FOR A SUCCESSFUL BUSINESS

Why is it that two businesses in the same industry can both differ so differently when it comes to being successful or not? Take two hairdressers. One is booked up weeks in advance whilst the other struggles to fill appointments. Why is this? It can quite simply be down to a few simple rules that can dictate the difference between success and failure. Follow these Top 10 tips to a successful business and make sure your business succeeds

Offer what people want to buy, not just what you want to sell.

Just because you love your product or service, doesn’t mean that your customer will.  You may think that blue umbrellas are the best thing since sliced bread so, therefore there is a market to sell them, but others may not agree.

You need to listen to what your customer wants to buy and supply that.  Don’t try to force sell them your own personal preferences.

Jumpstart the cash flow into your business

Cash is King and you want to get it coming into your business as quickly as possible.  The early months of starting a business can be the most difficult when it comes to income so think of ways to get that cash flowing into the business asap.

Where possible, ask for deposits up front.  If that is not possible, ask for cash on delivery to avoid long credit terms and late payers.

Find new ways to keep costs low

So many small businesses start up and overspend on things they really don’t need to.  They think they need to go out and buy all the latest gadgetry and office equipment.  Try leasing or buying second hand instead.  Ask suppliers for a discount for an upfront payment.

Do you really need that swish office premises?  Could you not create an office at home.  I once saved a company £12,000 by helping him set up a home office in his garden rather than paying a premium rent for an office he used to meet clients only on odd occasions.

Overestimate expenses and underestimate income.

When you are planning your business and preparing your cash flow, after you have done the first draft, go back and double your expenses and half your income.  How does it look now?  Scary?  Well, this may well be nearer to the truth in the early days than everything going to plan and the world being rosy.

Be prepared for the unexpected expenses and for the sales that never come to fruition.  If you can prepare for this, you will be far more prepared if this worst-case scenario happens than if you rely on healthy sales and low costs which turn out to be further than the truth than you were expecting.

Focus on marketing and sales

You know all about your product and service and how wonderful it is, but your target market won’t until you make them aware of it.  So get out there and tell them.  And then ask them for the sale.  Until you start getting sales, you are not running a business, you are running a hobby.

Too many startup businesses focus on getting all the detail perfect or their brand such as their logo, website, business cards etc when they should just be getting out there and going after the sales. Your perfect business logo can be finished at a later date.  After all, when did you make a purchase just because of the perfect colour scheme on a business card?  A name and number will do to start with.

Find ways to upsell

When you make a sale, is there a way to upsell to your customer and thereby increase your income?  All the big businesses do it.  When you go to get a burger and fries at your local drive-through I bet you are asked if you would like a large fries for just a small amount more.  When you buy cards at your stationers, do they ask if you would like to buy a book of stamps?

So think how you can upsell to your customers.  If you sell a service such as coaching can you charge a little extra for a written summary of your session?  If you sell a product, offer an add-on product to enhance the original purchase.  Do you make special occasion cakes?  Offer a photograph of the cake with a gift card for the recipient to remember the occasion by.  Get creative and see what you can come up.

Measure your marketing

In order to know if something is working properly, you have to test and measure it.  The same goes for your marketing.  Too often small businesses start up and run a marketing campaign and then just keep it running.  They don’t actually stop to take time out to see if it is working or not.

Add codes to specific marketing campaigns and ask customers to quote this when getting in contact to receive a free gift.  Make sure you look at the online analytics of any social media or web campaign.  If you fail to do this, you could just be throwing hard earned money down the drain.

Learning more means earning more

You really can never stop learning.  Keep your industry knowledge up to date to stay ahead, or at least in line with the competition.  Learn new skills to help you get ahead in your business, whether how to close sales better or how to increase visitors to your website.  There is so much learning material out there including the member’s club resources on this site so there really is no excuse not to keep improving your knowledge.

It is also widely acknowledged that all the most successful entrepreneurs spend at least 30 minutes per day listening to or reading motivational and inspirational books and audios.  If you want to follow in their footsteps of success, try following this one habit of theirs.

Don’t discount, add value

Too many small businesses fall into the age-old trap of discounting their products or services to try to increase sales.  You may make more sales initially but you will decrease your profits and as happened to a business I was called in to help, customers became all too aware of their constant sales and so stopped buying at the retail price altogether to just wait for the next sale to come around.

So rather than offering a discount, find something of a low cost to you but of value to the client that you can add to the sale to encourage customers to spend with you.  It could be an extra 10 minutes for a head massage if you are a hairdresser.  Or free gift wrapping with a product.

Get a coach

I have said many times in articles, that having an experienced mentor or coach when starting up can have a significant impact on how the business survives in the early months and even years.  Having someone that you can use an objective sounding board for ideas and who can look at your business without the emotional ties, can be invaluable.

A professional coach, mentor or advisor should be able to help in the areas in which you are weaker and can help push you when you need it to stop you procrastinating and delaying your business success.

 

Now you have your Top 10 tips to a successful business, I wish you all the very best in starting up your business.  Do come on over to the Facebook group to let me know how you are getting on.

P.S. If you would like personal coaching and coaching with me, hop over and take a look at my services, or hit reply and let me know.

 

How Badly Do You Really Want Success

How Badly Do You Really Want Success

How many excuses have you made this month?

Harsh words coming up ladies.  Take a seat if you need to.

I have spoken with a number of ladies this month who haven’t completed tasks that have been set as part of their 1:1 coaching with me.  This has left me somewhat surprised as I always check their commitment at each call and never leave them without them being confident they can do what I have suggested.

But this month, I have had clients tell me they are going to leave it to the universe to tell them when the right time is to move forward.

Well here’s some breaking news. 

This is just a sad excuse for not getting out of your comfort zone and doing some work.  The universe wants you to get off your arses and sort your problems out yourself!!

Too many of you are using the universe scenario to stay in your comfort zones and not do any real money-making activity.  Yes, use visualisation (it works), work on your inner self (so important) but you must take physical action also.

The universe isn’t going to pay your bills and your comfort zone is going to get bloody well uncomfortable when you start to get final reminders through the post.

If you want success badly enough, you will find a way.  If you don’t, you will find an excuse.

It’s up to you to take responsibility for yourself and your success.

I can hear the offence taken by many of you already and if you don’t like my straight talking, I’m not going to apologise.  I don’t sugar coat things.  I tell you how it is.  Now it’s up to you.

How badly do you really want success?

Here’s an exercise for you to help you decide.

Take a seat, close your eyes and take the time to imagine the following scenarios:

Scenario 1

12 months from now, you have shied away from fully promoting yourself. You have no bookings and no income. You are no further forward with your business than you are today.

Your friends and family ask you how your business is going. You feel sick to the stomach. You regret that you didn’t plan and block out time to work properly in your business.  You regret you didn’t stay focused and just worked ad hoc over the last 12 months.

There is no money in the bank account and you know your partner is getting fed up of hearing the same story that next month you will have new clients. You know you won’t as you don’t really believe in yourself.

Scenario 2

12 months from now you are sat looking at your bank balance. You have a regular income that covers all your bills and provides for all those extra luxuries in life that you enjoy.

You open your emails and see a number of testimonies from happy clients and who say they are recommending you to everyone they know.  Oh, look!! Two new bookings have just popped up in your inbox!

Your partner asks you how your business is. You beam with pride and tell them you are treating them to a weekend away as you are doing so well.

Really sit and visualise both these scenarios. Which one do you want in 12 months? Number 2? Then focus on this. Bottle the feeling of scenario 2. Think this scenario through before you go to sleep at night and when you wake up every morning.

It’s your choice. If you want it badly enough, you will do what it takes.  You will take action.   You will plan.  You will get focused.  And you will do one thing every single day to take you closer to your goal.  You WON’T give up.

If you don’t really want it, you will make excuses.

It’s all up to you!