Finding your passion

Why finding your passion is so important in business

So today I met a lady who I have been advising on her business.

Whilst I would never tell anybody that their business is doomed to failure, I will also never sugarcoat a situation for someone where I do not see a successful future.

We sat down and went through some cold hard facts.  The lack of clients and sales was one but the more pressing concern for me was that when she discussed her business with me, there was something lacking in her voice.  She had no passion.

I truly believe that to succeed in anything, whether business or life itself, in order to give yourself the best chance of success, you need to be passionate about what you are doing.  If the thought of getting out of bed and going through the motions of what you need to do fills you with dread, you are never going to fulfil your potential.

So we stopped talking about business. I went off tangent and asked her to tell me what she enjoyed doing in day-to-day life.  What were her hobbies?  What did she look forward to?  What did she get excited about?  What did she enjoy in her childhood?

The difference in her face and speech was incredible.  When talking about what she enjoyed her face lit up and her body became more animated.  She became alive.

After a while and with some thought, we found a way of bringing her passion into her business.  We could adapt what her business was currently offering and go in a slightly different direction without losing the main ethos of what her business was about.

We brought hope and excitement back into her business and I am sure that with some more planning and dedicated work she will now start to see her clients increase and her income get to where she wants it.

It is not guaranteed that this will work with everyone and with every type of business but sometimes sitting down and going back to basics can be so worthwhile.  And the basics of a small business are you – the business owner.  Ultimately you are the business.

So if you feel stuck in a rut and would like some help to bring the passion back into what you are doing, give me a call.  I don’t make any guarantees but I strongly suspect that some new ideas for your future may come to light.

You may just discover that finding your passion for what you do isn’t that hard after all.