Do you ever get stuck when trying to come up with new ideas for blog posts or your latest newsletter?  Here is a simple way to never run short of ideas. 

Ask questions! 

Yes, it’s that simple!  

Recently, I was wondering what new things to write about so I asked the simple question in my Facebook group, ‘What is the biggest challenge you are facing in your business at the moment?’ 

 I got so many responses that I easily came up with headings for loads of blog posts.  These included: 

 Getting distracted by too many ideas 

  • How to keep focused 
  • How to create the right workspace 
  • How to make the transition from a day job to being self-employed 
  • How to grow numbers on a Facebook business page 
  • How to create the right type of social media posts for my clientele 
  • How to grow a list without a budget 

 Now I had my headings.  And of course, I wrote an answer back to everyone who had replied with a challenge they were facing.  So there was the core content for my blog article.  I then expanded on this with some links to further resources, templates etc and wrote my blog.  I then went back to each person, thanked them for their feedback and sent them the link to the full blog that I had written on how to solve their challenge.  A win-win situation. 

 Go think of a question for your audience.  Go think of a list of questions.  Then post these one at a time (perhaps once per week) and see what response you get.  When your audience realise they are going to get help and value from answering your questions, they will soon become far more eager to answer in the future.  And of course, this is building relationships and trust that will help lead your audience to buy from you when the time is right. 

Here are a few ideas for questions: 

  • What is your biggest challenge when (insert problem your business helps with) 
  • How badly on a scale of one to ten do you want to (insert problem you can solve) 
  • What frustrates you most about (insert problem your ideal client has) 
  • What would you like to know more about (insert solution your business helps with) 
  • If there is one thing you would love to do, but can because of (insert problem your ideal client has) what would it be? 

 

Do you have any favourite questions you would like to share?  Please let me know in the comments below.