How your business email address can gain or lose you business
Are you aware that your business email address can gain or lose you business? And no, I don’t mean wrong as in misspelt.
So often, I come across someone whose business I like the look of, I go to their website, love what I see and go to the contact page. And therein lies the problem. Their email address ends in @hotmail.com or gmail.com.
But why is this a problem?
It makes you look unprofessional
Firstly, having a Gmail or Hotmail business email address makes you look unprofessional. Your website may give out all the right signals but can be instantly let down by an amateur email address. Whenever I see one of these email addresses, I instantly change my impression of the company and don’t view it in such a professional light. If you have a specific domain name for your business, use this for your emails also.
Your business email address may be viewed as spam
Secondly, if you are sending emails with a @Hotmail, @Gmail or similar, there is a much higher chance your mail will get blocked at the other end. Many companies have blocks on these emails as they have a high chance of being spam. You don’t want to be tarred with the same spam brush, do you? If I ever see an email come in from a Hotmail or Gmail account from a business, I simply delete it.
You are missing a marketing opportunity
Thirdly, if you use a specific email address ending in your domain name when you send out emails to contacts they may just become curious and check out your website. Another simple way of helping drive traffic to your site. I’ve done this before with people I have been in contact with and then become a buyer. It’s a no-brainer!
If you don’t have a professional email address, go set one up now. Usually, you can get one free through your domain provider and it’s not difficult to set up. And if you are afraid of having to check in to different email accounts for both your personal and business emails, you can simply forward your emails to one single account.
Remember, it’s the small things that can make a big difference.
