I was given a challenge recently by my own mentor to do a series of Facebook Live videos to help build my profile. Now, I have done many of these in the past so this didn’t bother me at all but I had forgotten a few simple tricks that can make the process less daunting and far more successful.
And I’m going to share them here with you.
Top Tips How To Do A Successful Facebook Live
PREPARE YOUR CONTENT
Don’t just start recording without at least a few minutes of thought.
What’s your subject going to be about?
Yes, that’s obvious, I hear you say but so many go off track and totally forget what they were supposed to be talking about when caught up in the live moment.
What’s your objective?
Do you want to raise your visibility or gain more subscribers to your mailing list? Or are you using this as a lead into a paid product? Decide this in advance as it will determine your call to action at the end of your Facebook Live recording.
Create your content
- Write your intro and what you are going to be talking about
- Create a catchy heading to give to the Facebook Live video
- Prepare some bullet points for the main content. You need to be looking at the camera so don’t read off a full script. Just a few simple bullet points will keep you on track.
- Jot down a short, simple call to action. Tell viewers what you want them to do next. Do you want them to call you, email you, visit your website or something else?
GAIN PRIOR INTEREST
Post in advance and let followers know what date and time you are going live and what the subject is going to be.
Encourage them to be there live for a special offer (if you have one)
- Microphone turned on
- Wi-Fi connected (if live)
- Battery fully charged on recording equipment or connected to a power source
- Lighting correct. Use natural daylight if possible but beware of shadows across your face or sunlight in your eyes. Buy an anglepoise light with a daylight bulb if you are in a dimly lit room.
- Non-distracting background. Check your background. Keep it simple and uncluttered. You don’t want people being distracted by what’s going on behind you and a busy or messy background will do just that.
- Phone turned off. Don’t forget to turn off the sound on your landline if that is in earshot. (Remember to turn it back on again after!)
- Computer notifications turned off
- Children and animals out of earshot
- Lift your chin and look up to the camera. If you have the camera too low and look down to it viewers will be staring up your nose – not the best view!
- Check your appearance. Do your clothes look ok and are your teeth clean? You don’t want spinach from your lunch causing more conversation than what you are talking about. Double check hair and makeup.
- Have your bullet point prompts near to hand
- Keep pen and paper near to hand (make notes of any follow-ups to questions required)
- Have a flash card with your contact details (useful to hold up at the end of the video for people to know how to contact you.
- A glass of water (useful if your throat gets dry or for coughing fits)
- Smile – and have fun!
Give housekeeping tips.
Do you want people to ask questions as you go along, or do you want them to wait until you have finished? Tell people watching on replay to post their comments and use the like/love buttons.
Ask for interaction.
Tell people constantly to give you a thumbs up or a heart as you go along. Ask them to give a thumbs up if they understand what you are talking about. Ask them to give you a heart if they love what you are saying.
Be responsive to messages.
Make sure you answer messages. Thank people if they leave a message. Respond quickly if viewers ask questions.
Smile and have fun. People want to see the real you. Don’t worry if it doesn’t all go to plan. Viewers will see that you are human after all and will be able to relate to you so much better.
Keep checking in
Go back and check for any messages. Go back over the next couple of days and check if any new comments or messages have come in. Respond to these.
Share your video
Share your Facebook Live video using the specific link. All you need to do is right-click on the video once it is finished and, on your page, and copy the URL. Take this link and share it in your blog and newsletters. Get your message out to as many other people as you can.