How to know if your marketing message is really getting through
Sometimes we get so caught up in our business that we think everyone else knows exactly what we do, and then out of the woodwork, reality smacks us in the face.
I have had this happen to me just recently!
It has come to light over recent weeks that some members of my Facebook group still don’t know about my Small Business Kit. I have members of my Small Business Kit who aren’t aware that in addition to the member’s club I also do one to one private coaching.
And there was me thinking that everyone knew everything about me and the range of services I offered. (slowly taking head out of sand!)
I am so good at telling everyone else to market like a madwoman and making sure all their contacts know exactly what they do, that I have let this slip for my own business. Doh!!
A challenge for you
To make sure this hasn’t happened to you, and to check if people really know what you do, I am going to give you a little challenge.
Post in your Facebook group, send out a newsletter to your subscribers, send an email to your contacts and ask them one simple question – ‘What services do you think I offer?’
Now, you may want to explain to them what you are doing so they don’t think you have gone slightly mad. Explain exactly what I have said here. Write something on the lines of:
“Would you help me out?
It’s vitally important to all business owners to know that their marketing is working and the right message is reaching those who would benefit from what they do.
As one of my valued subscribers/fans/clients etc. (delete as appropriate) would you take a moment of your precious time to hit reply and let me know which services you are aware of that I offer?”
Alternatively, you could send out a survey listing all the services that you provide and ask respondents to put a tick against all those that they are aware you provide. Take a look at my own survey here (see what I did there?).
The benefit of this is twofold. Firstly, you get valuable feedback whether you’re marketing the parts you want to reach. And secondly, you raise awareness of your services to those that may not yet be aware. A win-win situation.
Not to miss an opportunity
Not to miss this opportunity, if you didn’t click the link above, would you be so kind as to take a moment of your precious time to respond to my own survey and let me know what you are aware of that I do? There is a special thank you waiting for.
I look forward to hearing from you.