Where, when and what to post on social media

Where, when and what to post on social media

Do you get confused when posting on social media. Are you unsure where, when and what to post. Follow these simple tips to make it all a lot easier.

Where to post

Before blindly following the crowd and using the same social media channels as everyone else, stop and think.  Which channels are going to work best for YOUR business?

Who is your ideal client and where do they hang out?

Firstly, you need to be clear on who is your ideal client.  You need to know who they are, what their interests are and where they go online to ask questions and find answers to their problems.  When you know this, you will have a better understanding of where they hang out online.

Facebook is still currently the biggest social media platform but that doesn’t mean it is the best for your business.  If you have a B2B business you could be better placed using LinkedIn. 

If your business is highly visual Pinterest or Instagram could be the place to hang out.

Instagram has rapidly gained popularity particularly with a younger audience, but still has to catch on with the older generation.  Therefore, if you are looking to gain elderly clients for arthritic massage sessions, Instagram may not be the best place to spend your time.

One or two channels can be better than the whole caboodle

To avoid overwhelm, don’t go trying to post on every social media channel going.  It will simply become too time consuming and confusing.  Choose two channels and become really good at these rather than spreading yourself too thinly.

When to post

When planning when to post take into consideration what time zone your ideal client is in and when are they most likely to be active online.  If your target audience is young mums, they are unlikely to be online when it’s the early morning school run or pick up.  You may be better posting when they have put the kids to be and are settling down in the evening. 

What to post

You want to create a mix of posts both in type and content, but to attract your ideal client you need to posting what they want to hear about.

Get social yourself.  Join groups where your ideal client hangs out.  What questions are they asking?  What are the hot topics?  What frustrations are they talking about?  Use this information to create posts that help solve their problems or give tips to help them towards gaining solutions for their problems.

Listen to the words and phrases that your ideal clients are using.  Replicate these words in your posts.  If you hear people complaining and asking for tips on how to get their child to sleep through nightmares, start your post off with ‘top tip to help your child sleep through a nightmare’.  Keep it simple and don’t get so creative with your words that you lose your target audience.

Look at the interaction within these groups and also watch your competitors.  What type of posts get the most response?  Is it quotes, pictures, questions or top tips?  Replicate these types of posts on your own chosen channel.

P.S. Would you like help planning your social media to help increase your reach to gain more clients and make more money? Join my member’s club for a step-by-step guide. You’ll love it and start to get the results you want. Find out more here.

Twitter for business

Twitter for business

Why use Twitter for business

Using Twitter as part of your social media marketing makes perfect sense considering the number of small business owners who are already gaining exposure and sales from being part of it.  What many Twitter users find is that by using this social networking community, you get access to many key potential customers and contacts.

Apart from the obvious benefits associated with social media of building a following and becoming a recognised expert in your field, Twitter has a few more valuable reasons for using in your business marketing plan.


Develop Key Contacts

By following and interacting with other business contacts in your industry, you can build some key contacts that prove to be useful in the future when building your business.  You can start to share each other’s content and may be able to collaborate on projects or refer work to each other.  I met a contact through Twitter who has helped me answer client questions I was not able to and who I have then referred work to since.  We have built an excellent collaborative working relationship together and would have never known about each other if it wasn’t for Twitter.


Trending Topics & Current Events

By watching Twitter you can keep up to date with what is trending in your industry and what is grabbing people’s attention and interest.  Twitter is also great at letting you know what is happening with current events and breaking news.  It was reported back in 2011 that Twitter users read about an earthquake in Washington D.C. thirty seconds before it actually hit them!  Don’t underestimate the power of Twitter.


Thought Provoking

By listening in on other conversations, you may just open up your mind to other ideas that you would not have otherwise thought about.  You may then be able to think creatively of ways to use this information in your own business, whether by marketing in a different way or creating a product or service that isn’t being fully provided yet.  Or it may just provide food for thought for a new blog post to send your own circle to capture their attention and build your reputation as being an expert in your field.


Develop Your Own Following

It takes time and patience to develop your own following on Twitter but by posting interesting and informative content and participating in other conversations, you will start to build brand awareness of your business and what you do.  Once people start to trust you and enjoy your Tweets you can get to a point where you will be able to promote to them directly.  Post a link so they can subscribe your blog or give a special offer to your Twitter followers.


Increase Your Knowledge

By following industry leaders and reading their Tweets, you can increase your own knowledge and keep it up to date.  From learning simple tips and shortcuts to more in depth awareness on a subject, you can then re-package this information and pass it on to your clients enhancing your reputation as an expert in your field.  I regularly find out things I wasn’t fully aware of on Twitter which will then prompt me to go do some further research to find out more.


Keep an eye on the competition

By following your competitors, you can keep up to date with what they are doing.  See what works well for them and gains them interest and interaction and then implement this into your own business marketing.  Social media makes competitor analysis so much easier these days.


If you use Twitter for business correctly, it can prove invaluable for building key contacts, acting as a tool for developing your knowledge, keeping up to date with industry trends and developing future marketing strategies.