As you may already realise by now, I am a stickler for customer service.

And I believe it’s the little things that make the big differences.

As Maya Angelou famously quoted:

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Think about how you leave people feeling in your business.  Are there any small changes that could make a big difference in how you make prospects and clients feel?

Customer service isn’t rocket science.  It really is the little things such as a smile, a handwritten note, or a follow up to see how they are.

We tend to spend time focusing on wooing our prospects to turn them into clients and a big failing is stopping this once they have purchased.  These people can become our best marketers if we continue to show we care about them.

Send a thank you card, email to see if they are happy with their purchase or send a client only special offer for a future purchase.

I’ve got a touchpoint checklist with some ideas to get you started thinking about how you can wow your prospects and clients.  You can download it here for free.

And here are a few examples that I have come across just recently.

Good customer service

Good customer service

Received a package on a low-cost item where they had included a small bag of sweets – nice touch.

Had an online chat to discuss a problem.  After the chat, I received a lovely email with the direct contact details for the person I had been chatting to so I could go to them directly if any further problems (no having to repeat the problem again which is so frustrating).

An order was messed up and after trying to find out what happened, the customer services chap gave me false information to try and fob me off (very bad customer service).  I emailed a complaint and with no further fuss I had the product delivered along with a full refund to apologise (they have now kept me as a customer)

After a long tiring drive to stay at a hotel, upon arrival the lady at the desk said she had heard there were long delays on the motorway.  She said she thought we would be tired so had gone to our room to draw the curtains and turn on the lamps so we could have a lie-down and a rest.  A small but hugely appreciated touch.

Bad customer service

Poor customer service

I paid next day delivery for an item which didn’t arrive.  I contacted the company to find out what had happened.  There was no apology but just a barrage of excuses that drivers get tired and sometimes deliver to the wrong address, can’t find properties in rural locations etc.  Yes, they said they would investigate where the item was but no refund on delivery cost and didn’t seem to care.  They have lost a long-standing customer.

At the same hotel mentioned above, upon coming downstairs in the morning, my husband and I both said good morning to the new lady on the desk, but she couldn’t be bothered to lift her head and smile. She only just muttered ‘morning’ whilst continuing to look at her mobile! This made us feel rather unwelcome.

I emailed to book an appointment with a health and beauty therapist, gave her the dates I was available, and she simply said: “no, can’t do those” in her reply.  No other dates suggested, no saying ‘unfortunately I’m booked up’ or ‘I’m so sorry I can’t fit you in’.  The message was so short and snappy I won’t be going to her again.

I purchased a product on an ongoing subscription.  It was something new and I was a little nervous about trying it as the retailer knew.  After my first purchase, the only time I heard from the retailer was to let me know my next month’s payment was due.  There was nothing wrong with the product, but I didn’t feel valued as a customer, or that they cared if I was getting on with the product of not, but that they were only interested in getting money out of me.  Their direct competitor has been in contact more than them and so I am now in the process of switching.

Does any of this resonate with you either as a seller or a buyer?

If you receive either good or bad customer service, take note of it.  If you receive bad customer service, are you guilty of this also?  Be honest with yourself.  If you receive good customer service, do you do this with your business or could you incorporate it in some way?

I’d love to hear any stories of your own that you may have so let me know in the comments below.

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