Do you suffer Bright Shiny Object syndrome?

You know the feeling.  You are in the middle of something, maybe doing some research on a project you are working on.  And then you see it.  First a little twinkle out the corner of your eye.  And then it turns into this wonderful bright shiny object that simply demands your attention. 

Sound familiar? 

We’ve all been there.  And this Bright Shiny Object is the best thing since sliced bread.  Until ….. you see another one.  Oh, what to do.  So many shiny things to chase after!!!! 

Now, these distractions can be just for a few minutes.  Even in this situation, you are going to lose so much time trying to refocus on what you were originally working on.  But the worst case is when this takes you down a new track and you leave your old plans unfinished. 

The danger point is that you keep chasing new things and never actually complete anything.  Therefore, you never get the results you set out to achieve and so the vicious cycle of chasing another BSO continues. 

Here are my three top tips to help deal with the distractions. 

Determine your end goal 

Firstly, what is your end goal?  Keep looking at your plan and make sure that everything you do takes you towards to your goal, not away from it. It is too easy to get side tracked and led astray so by referring to your plan on a regular basis you can make sure you keep on track and focused on what you ultimately want to achieve. 

Yes, you are bound to get caught up with other ideas as you grow your business, but if you keep stopping and starting something new, you will never get anything finished.  You will end up confusing yourself and ultimately, your clients!! 

Commit the bright shiny object to paper 

Whenever you have a new idea pop up, write it down.  Have an ideas book or board.  Pop everything on here.  And then sit on it!!  Wait for a few days at least and then come back to it.  Does it still look so attractive?  Are you still fired up by it?  Is it going to take you closer to your end goal or is just a distraction? 

Make a date in your diary 

If you decide you still want to go ahead with it, don’t start until you have finished what you were working on before this new idea came up.  Your old idea will have been important enough for you to start on, so make sure you complete that first.  You may just find that when you have completed what you were already working on, you have found yet another bright shiny object and so your last idea has lost its attraction. 

Focus on one thing at a time, do it, and do it well.  Then you can move on to the next. 

Do you suffer from BSO syndrome?  Share with me in the comments below. 

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