Yes, that time of year is rapidly sweeping towards us again and it’s time to be thinking about to take advantage of the Christmas shopping splurge.
Whatever business you are in, think about how you can create interest in people buying what you have as a Christmas gift. Ok, if you’re an HR expert, this may not be quite so easy but for most small business owners, if you get creative you can come up with something that can be given as a gift.
Here a few ideas to get your creative juices flowing:
Easy to create and the perfect gift for any business to promote
Free gift wrapping service
If you have a physical product, a free gift wrapping service can be a godsend for those of who hate grappling with the Sellotape and scissors.
Offer a gift with a purchase
Choose something you have that is of low value for you to provide but of great value to the recipient to entice them to buy. This could be a sample of your product or a complimentary trial of your service.
Create a gift bundle
Pull together a number of your offering and package together to create a festive gift bundle. Offer this at a special price that is lower than if all the products were purchased individually.
Create a Christmas themed product or service
Do you have something that you create a festive theme for? If you are an artist then it’s easy. Create some specially designed Christmas cards or gift tags. If you are in the service based industry think about something along the lines of a ‘Christmas stress reducer massage’ or similar to say thank you to the person who has prepared the Christmas dinner.
Create a stocking filler
At this time of year, people are always looking for last minute stocking fillers. This could be one of your vouchers or a small or lower cost item.
Create a Christmas gift ideas page on your website.
So many people get stuck for ideas but have a price bracket in mind for what they want to spend. Set up a separate page on your website for your products and services and pop them into different pricing brackets.
Gifts under £10.
Gifts under £50.
Gifts under £100 etc.
Make sure you explain the benefits of buying your offerings for the Christmas period.
So there are a few ideas to get you going. Do you have any of your own? Pop them in the comments box below.
P.S. If you would like to see the Facebook live broadcast I did on this subject and to join in with any comments or questions, pop over and have a watch now.
There are so many reasons why gift vouchers can be a good idea to use in your business.
They raise your business profile
You get instant cash up front
Great for indecisive buyers who can’t decide what they want right away
A great way to get new clients
But how do you get people interested in buying them?
To get people interested in gift vouchers you first need to decide who is going to be buying them as this may be different to your ideal client who will be using them. Think husbands, boyfriends, partners, friends etc. Where are they so that you can your vouchers under their noses.
Make the benefit clear of buying the voucher:
Save time trawling the shops for gifts.
The perfect gift for the woman who has everything.
Stuck for gift ideas? Here’s the perfect answer
Pamper her like a queen
A treat she will love you for
Send out info to your mailing list, post consistently on social media. Post on your own page, in your group, on local selling sites etc.
Send the voucher info to your past clients and prospects and tell them to add a voucher to their Christmas gift list.
Consider adding your voucher to a third-party site such as Groupon or Wowcher etc but do check how much commission they take and ensure you are still going to make a profit as you will need to offer the voucher at a discounted rate on these sites.
When marketing for special occasions such as Christmas, Valentine’s Day, Mother’s day etc, start your marketing well in advance. Don’t leave it until the last minute when people will have already made their purchases. Do, however, keep marketing right up until the very day for those who are completely unorganized and going into last minute panic of what to buy.
Run a competition
To raise awareness of your voucher, run a competition with a voucher as the prize.
Put the competition on your website and ask people to answer one simple question such as ‘what is your favourite beauty treatment’ (or whatever is relevant to your business of course) and then leave their email address to enter. Create just one page for this competition and then post the link to this page everywhere. Again, use social media, email etc.
Once the competition is over, email the winner to everyone who entered and perhaps offer them a small discount on buying a voucher as a thank you for entering. This works twofold. It can help you get more sales and you also now have more subscribers to add to your future mailing list (you must make it clear to entrants that they will also be added to your mailing list but they can unsubscribe at any time if you are going to do this).
Creating your voucher
When creating your voucher, remember the following:
Make sure your offering on your voucher is clear and simple. What is it for, when, where etc.
Set out terms and conditions properly – how long it is valid for, booking terms, how to book etc
Add a link to buy online to your website and Facebook page
Make the voucher look and feel good. No-one wants to get a thin piece of paper with a dull bit of writing on it. Snazz it up using something like Canva. Pop it into an envelope to make it easy for the purchaser to hand over to the recipient.
When selling online, consider giving purchasers a choice of designs to choose from. If this is too much work for you and you are now going into ‘How the hell do I do that mode’ just stick with one simple, yet beautiful design with your branding on it.
Have all your contact details and how to book clearly displayed.
If you have a gift voucher promotion, feel free to pop the link in the comments box below.
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