Right then ladies. I have had a few calls for help just lately from women who are setting up their business or in the very early stages. They have come to me as they are feeling so overwhelmed when going on social media and seeing how many others there are doing the same as them and who are more experienced and more qualified.
This awful realisation is stopping them dead in their tracks and leaving them feeling deflated and like they ought to give up now.
When you do look for Facebook groups, DO NOT get put off by the more knowledgeable and qualified people than you. Take inspiration from them. If they can do it, so can you. Think how they got to where they are and be determined to get there as well. They had to start somewhere and inevitably, when they started they would have had the same issues as you. The difference is that they ploughed on regardless and remained absolutely determined to get where they are today.
Also, in your industry, people buy people. They will choose who they connect with and who they feel comfortable with rather than who has the most letters after their name. Think about what qualities you have that your competitors don’t. This could be quite something as simple as your location, your age (does a 70-year-old woman really want to be advised how to do her make up by a 20-year-old? – maybe, but quite possibly not), your positioning in the market place and a whole host of other reasons.
I once decided not to use someone purely because of her voice. Yes, it sounds crazy but her voice really grated on me and I just couldn’t listen to her. Accents can also play a part here.
And at the end of the day, think about how many people are out there who need your service. They can’t all be served by just a couple of people. There is more than enough work to go around for everyone.
So, stop being self-defeatist before you have even started. List all your qualities and start to keep a list of all the reasons that people WOULD deal with you rather than focusing on why they wouldn’t.
Come on. Start to believe in yourself because quite simply, if you don’t believe in yourself, why should anyone else?