What to do when you wake up and realise you are going in the wrong direction and need to get your business back on track
Just recently, on my coaching calls, more than one person has had the same feelings. They were feeling uneasy because their businesses weren’t fulfilling them as much as they had expected.
They weren’t full of excitement when they thought of doing what they are doing now in 10 years’ time.
They had come to the realisation that rather than following their absolute true passion, they had taken the easy option of doing something they were good at and brought the money in quickly.
Whilst this could be viewed as a sensible option to start with, it’s just not sustainable.
Two particular ladies were going through difficult times and had lost all excitement and enthusiasm for their business. They just felt as though they had fallen off track.
“It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change.” Charles Darwin
What you need to learn in building a successful business, is to be adaptable.
You need to be prepared to amend your success plan and goals subject to mitigating circumstances. We never know what is around the corner and how our plans may have to change.
Take circumstances over the past two years as an example.
Covid hit, business tightened their belts when they couldn’t trade, and many business owners say their customers dwindle, myself included.
I had to diversify as business coaching clients dropped off and members of The Small Business Kit started to cancel. I joined forces with another businesswoman I knew and we set up a new marketing company to do the hands-on work to get businesses seen online so these could still attract customers through the lockdown.
I had no idea this new marketing business would become all-consuming. We were run off our feet and turning work away, even after taking on additional help.
Lockdown finished during which many people had decided they didn’t want to return to their 9 – 5-day job. They valued the time freedom they benefited from during the lockdown. But as I had been so busy with the marketing company, I had taken my eye off The Small Business Kit. I had been taken down a different route and found myself running from one thing to the other and getting more and more frustrated as something didn’t feel right. I was in a complete muddle – can anyone else relate?
Go back to the drawing board to get your business back on track
I had to go back to the drawing board.
I looked at what my original plans were and knew I wanted to go back to focusing on The Small Business Kit. I had to limit the number of online coaching clients I had and stop taking on any more marketing clients. I started passing any new client to my fabulous and more than able colleague so I could put my full focus into updating The Small Business Kit and getting it relaunched once again.
This was where my passion lay and I loved it and missed it. I knew it helped so many women starting and growing their businesses, many of whom tell me they wouldn’t be where they are today if they hadn’t used it. I have members who have gone from home baking to opening retail premises. I have members who were struggling to make ends meet and who now have six-figure incomes. And I wanted to return to help more do the same.
If you wake up one day and realise you aren’t where you want to be, you need to find a way to get your business back on track.
If you aren’t feeling the love for your business anymore, dig deep to find out what your passion truly is and look for what changes you can make to keep your passion, and business, alive long term.
