There is a highly contagious virus going around and it is highly likely that you have it!
It is called comparisonitis and it is deadly!!
Let’s take a health check.
Let’s first and foremost take a health check and see if you are suffering from it.
- Do you find yourself comparing yourself to a competitor which then leaves your frozen in fear and despair?
- Do you see them doing so well and instantly wonder if you should simply give up as you can never be that good?
- Have you created a new promotion and then seen someone else doing almost the identical thing? Does this lead you to hide in a corner in tears as you will now have to shelve your idea because people will think you are a copy cat?
- At the end of the day, do you wonder why anyone wants to buy from you with so many others doing what you do out there?
Let’s take a look at your personal life
Before we start talking about business though, I want to talk about your personal life. I take it you have a few friends who you hang out with at times. I want you to think about why they hang out with you. Why don’t they choose someone else they know who is better looking, funnier, more intelligent, wealthier etc? Now, unless it is because you have some hold over them such as hypnosis or blackmail, it will be because they connect with you personally, they are attracted to your personality.
And the same theory applies in business.
Some of your target markets will be attracted to you and some will be attracted to your competitors. But there are enough people in the world to go around for all of us!
When you are looking at that super successful online coach with 20,000 followers, remember that not everyone will want to work with them or sign up to their new programme. Some people may feel too disconnected from that person and want someone nearer to the level they are at in the current moment. They may just be looking for you!
There may just be people who think that super competitor of yours is just too pretentious, perfect or staged and they want someone more real and down to earth.
This can come down to getting laser-focused on who your ideal client is, who they are, what they want and who they are looking to buy from.
I have spoken to several women just recently who have shelved their latest launch because they have seen a competitor doing the same thing. They are literally frozen in the headlights of the competition and it is killing their business.
Whoever your competitors are and at whatever level they are at, there will always be someone better than you in business, with more clients, and a better website etc. Do not let that freeze you in fear. Turn it into a positive and let them inspire you. If they can do it, so can you!
All may not be what it seems
But I now want to flag up a common occurrence – all may not be what it seems anyway.
When I took my business online, I was in awe of the number of successful coaches that popped up constantly in my news feed. How on earth could I compete with them? There were a few in particular that were posting daily about how many new clients they had, how wonderful their life was and I sat back wondering what I was doing wrong.
And then I opened up my mailbox. I kid you not, over the course of a few months, no less than three of these ‘super successful’ coaches reached out to me for advice on how to get clients. They were faking it until they made it! So unless you see the financial statements of your competitors, you really have no idea how successful or not they truly are.
Only yesterday I received an email from a particular marketing expert that I have sat in awe of for many a long time to be told she is closing her business. She simply can’t make ends meet! WTF!!! This is the woman whose website is all singing, all dancing. This is the woman with thousands of followers. What on earth had happened?
She had been super successful when she kept her business small, but when she started to grow and try to compete with the big guys, her costs rocketed, she didn’t get enough sales to cover these and she became completely overwhelmed.
So it’s not always roses around the door. Your business might be smaller but you may be in a much better financial position than many others you sit in awe of.
Believe in yourself
At the end of the day, you need to believe in yourself and what you are doing. After all, if you don’t believe in yourself, then why should anyone else.
If you would like to watch the Facebook live broadcast I did on comparisonitis, you can watch it here.
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