Do you get confused when posting on social media. Are you unsure where, when and what to post. Follow these simple tips to make it all a lot easier.
Where to post
Before blindly following the crowd and using the same social media channels as everyone else, stop and think. Which channels are going to work best for YOUR business?
Who is your ideal client and where do they hang out?
Firstly, you need to be clear on who is your ideal client. You need to know who they are, what their interests are and where they go online to ask questions and find answers to their problems. When you know this, you will have a better understanding of where they hang out online.
Facebook is still currently the biggest social media platform but that doesn’t mean it is the best for your business. If you have a B2B business you could be better placed using LinkedIn.
If your business is highly visual Pinterest or Instagram could be the place to hang out.
Instagram has rapidly gained popularity particularly with a younger audience, but still has to catch on with the older generation. Therefore, if you are looking to gain elderly clients for arthritic massage sessions, Instagram may not be the best place to spend your time.
One or two channels can be better than the whole caboodle
To avoid overwhelm, don’t go trying to post on every social media channel going. It will simply become too time consuming and confusing. Choose two channels and become really good at these rather than spreading yourself too thinly.
When to post
When planning when to post take into consideration what time zone your ideal client is in and when are they most likely to be active online. If your target audience is young mums, they are unlikely to be online when it’s the early morning school run or pick up. You may be better posting when they have put the kids to be and are settling down in the evening.
What to post
You want to create a mix of posts both in type and content, but to attract your ideal client you need to posting what they want to hear about.
Get social yourself. Join groups where your ideal client hangs out. What questions are they asking? What are the hot topics? What frustrations are they talking about? Use this information to create posts that help solve their problems or give tips to help them towards gaining solutions for their problems.
Listen to the words and phrases that your ideal clients are using. Replicate these words in your posts. If you hear people complaining and asking for tips on how to get their child to sleep through nightmares, start your post off with ‘top tip to help your child sleep through a nightmare’. Keep it simple and don’t get so creative with your words that you lose your target audience.
Look at the interaction within these groups and also watch your competitors. What type of posts
P.S. Would you like